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Successful single-industry towns and a new brand for the Karelian city of Segezha

2021· article· en· W3169235172 on OpenAlexaboutno aff
Dmitry Zimin, Pavel Druzhinin, Anton Y. Posudnevskiy, Elizaveta G. Druzhinina

Bibliographic record

VenueSocial and Political Researches · 2021
Typearticle
Languageen
FieldSocial Sciences
TopicArctic and Russian Policy Studies
Canadian institutionsnot available
Fundersnot available
KeywordsTourismBrand strategyMarketingBusinessPolitical scienceBrand management

Abstract

fetched live from OpenAlex

In 2018-2020, a finnish-russian cross-border cooperation project carried out a study, the main goal of which was to determine possible ways for the development of singleindustry towns (or monocities) in the Republic of Karelia on the basis of russian and foreign experiences. The research methodology included interviews with representatives of single-industry towns, a review of relevant literature, and an analysis of development plans and annual reports of single-industry towns in Russia, Finland, the United States and Canada. This study has found that karelian single-industry towns seldom apply branding as an instrument for economic development. At the same time, international experience demonstrates that branding is a widespread and effective tool for attracting investments, tourists and new residents to single-industry towns. This article presents several examples of successful branding of monocities and, on the basis of their experiences, proposes new ideas for creating a new brand of Segezha – a karelian monocity specializing in the production of paper and timber. In particular, it is proposed to make Segezha the founder and coordinator of the International association of pulp and paper cities, as well as to hold annually a number of original cultural events related to the topic of paper, such as a paper art festival, a paper mask carnival, the project “Segezha – the city where Buratino lives” and pageant “Miss valuable paper”. According to the authors, these events will be able to attract the attention of russian and foreign mass media to Segezha and to create a new attractive image for it, which should contribute to the city’s economic diversification and its further development.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.007
Threshold uncertainty score0.020

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0070.003
Scholarly communication0.0030.002
Open science0.0010.004
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0060.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.247
GPT teacher head0.447
Teacher spread0.200 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2021
Admission routes1
Has abstractyes

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