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Record W3170430914

¡Chapeau!: Distintos creativos eligen campañas o acciones de marca reseñables realizadas en el tiempo de confinamiento

2020· article· es· W3170430914 on OpenAlex
Ana Venegas

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueAnuncios: Semanario de publicidad y marketing · 2020
Typearticle
Languagees
FieldSocial Sciences
TopicCommunication and COVID-19 Impact
Canadian institutionsnot available
Fundersnot available
KeywordsHumanitiesArtCartographyPolitical scienceGeography
DOInot available

Abstract

fetched live from OpenAlex

La expresion francesa iChapeau!, o quitarse el sombrero si la traducimos, es una rotunda forma de ilustrar la admiracion o respeto; en este caso, el que sienten distintos creativos de agencias espanolas por determinadas campanas o acciones de marca realizadas, en Espana o fuera, en este tiempo de crisis, y que estan relacionadas con la pandemia. Los profesionales consultados reconocen que son muchas las marcas que se han involucrado y han hecho un esfuerzo desde el punto de vista de la comunicacion ante la insolita situacion que estamos viviendo. Dos marcas resuenan especialmente: Bankinter con McCann, en Espana, y Dove, en Canada, con una campana de Ogilvy Toronto.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.013
metaresearch head score (Gemma)0.024
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Meta-epidemiology (narrow), Science and technology studies, Scholarly communication, Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.653
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0130.024
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.002
Science and technology studies0.0020.001
Scholarly communication0.0020.001
Open science0.0030.001
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.032
GPT teacher head0.360
Teacher spread0.328 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it