Bibliographic record
Abstract
• Research objectivesWhile luxury is anchored in the past and aims to reach eternity or immortality, social networks refer to an ephemeral time, deeply rooted in the present. The objective of this article is to study to what extent social networks can, beyond this apparent opposition, become a new medium of expression allowing luxury brands to gain eternal or immortal status.• MethodologyBased on research carried out on the notion of paradox and using the analytical framework of temporality in philosophy and historicity regimes, this research proposes a structural semiotic study of Instagram communications and press advertisements of four fine watch brands.• ResultsWe show how the management of communication on social networks can strengthen or support the deployment of luxury brands in infinite time, thanks to a process of de-temporalization which consists in a juxtaposition of the regimes of historicity (passeism, presentism and futurism) on the various communication media and/or in successive Instagram publications.• Managerial/societal implicationsThe recommendations proposed to managers relate, on the one hand, to respecting the consistency of the brands’ discourse without being repetitive across the different communication media and, on the other hand, to the construction of an infinite temporality through the process of de-temporalization and the juxtaposition of temporalities.• OriginalityThe originality of the article lies in the use of the philosophical approach to time and the regimes of historicity as well as the implementation of a semiotic methodology.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.004 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.002 | 0.003 |
| Science and technology studies | 0.002 | 0.002 |
| Scholarly communication | 0.007 | 0.004 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.003 | 0.002 |
| Insufficient payload (model declined to judge) | 0.868 | 0.834 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; the direct Gemma label and the distilled Codex classifier agree on what is shown here.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".