Bibliographic record
Abstract
Recently, the competition between cities worldwide has been raging while attempting to attract domestic and international investment, residents and visitors. Consequently, governments resorted to City Branding (CB) approach either to create or develop competitive identities for their cities. Since then, an abundance of literature on city branding is being produced by academics. Yet, it appears that the branding new cities has received lesser or no attention in the city branding literature. Therefore, the aim of this paper is to develop a comprehensive model for branding new cities. This model is based on the analysis of 20 models and frameworks of place, city, and destination developed by academic researchers and practitioners. The proposed model consists of 11 inter-related components that are proved to have a strategic importance in for the success in the development and management of city branding process. Therefore, it provides a wider perspective unlike previous models that tackles the branding process from different perspective. This comprehensive model is addressing professionals and practitioners, government officials to guide and assist their efforts to effectively create and manage brands of new cities.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.001 | 0.002 |
| Scholarly communication | 0.004 | 0.004 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.002 | 0.001 |
| Insufficient payload (model declined to judge) | 0.006 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".