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Record W3176935586 · doi:10.17762/de.vi.2358

TOWARDS A COMPREHENSIVE MODEL FOR BRANDING NEW CITIES

2021· article· en· W3176935586 on OpenAlexvenueno aff
Kamel S. M. Sultan M. A

Bibliographic record

VenueDesign Engineering · 2021
Typearticle
Languageen
FieldSocial Sciences
TopicDiverse Aspects of Tourism Research
Canadian institutionsnot available
Fundersnot available
KeywordsPlace brandingGovernment (linguistics)Competition (biology)Perspective (graphical)BusinessProcess (computing)Corporate brandingPublic relationsMarketingPolitical scienceBrand managementTourismComputer science

Abstract

fetched live from OpenAlex

Recently, the competition between cities worldwide has been raging while attempting to attract domestic and international investment, residents and visitors. Consequently, governments resorted to City Branding (CB) approach either to create or develop competitive identities for their cities. Since then, an abundance of literature on city branding is being produced by academics. Yet, it appears that the branding new cities has received lesser or no attention in the city branding literature. Therefore, the aim of this paper is to develop a comprehensive model for branding new cities. This model is based on the analysis of 20 models and frameworks of place, city, and destination developed by academic researchers and practitioners. The proposed model consists of 11 inter-related components that are proved to have a strategic importance in for the success in the development and management of city branding process. Therefore, it provides a wider perspective unlike previous models that tackles the branding process from different perspective. This comprehensive model is addressing professionals and practitioners, government officials to guide and assist their efforts to effectively create and manage brands of new cities.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.002
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.006
Threshold uncertainty score0.020

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.002
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.001
Bibliometrics0.0020.001
Science and technology studies0.0010.002
Scholarly communication0.0040.004
Open science0.0010.003
Research integrity0.0020.001
Insufficient payload (model declined to judge)0.0060.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.132
GPT teacher head0.340
Teacher spread0.208 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2021
Admission routes1
Has abstractyes

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