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Record W3184938975 · doi:10.22215/etd/2020-14135

Retail Customer and Market Proclivity Assessment using Historical data and Social Media Analytics

2020· dissertation· en· W3184938975 on OpenAlexaff
Archika Sharma

Bibliographic record

Venuenot available
Typedissertation
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Market Behavior and Pricing
Canadian institutionsCarleton University
Fundersnot available
KeywordsSocial mediaRevenueAnalyticsRevenue managementTransactional leadershipBusinessMarketingSupply chainConsumer behaviourAdvertisingData scienceComputer scienceWorld Wide WebEconomics

Abstract

fetched live from OpenAlex

Predictive analytics is a field which enables to predict the various aspects of a business. It offers vast prospects in today's business transformation by delivering an automated decision-making process. We focus our research on gaining insights into the retail market operations. Therefore, we introduce an integrated proclivity assessment model to examine the influence of consumer-market relationships. First, we perform a qualitative study to investigate the potential sales of the grocery market by utilizing the consumer's transactional history data released by Instacart. Our ensemble model for predicting purchase probabilities of the products performs better than the currently used baseline algorithms by achieving 88.84% accuracy. Based on the developed lexicon and rule-based sentiment analysis tool, our second proposed solution proficiently interpret the user propensity (77.76%) towards grocery products by scrutinizing consumer tweets based on the user location. Finally, the third model which proposes an extended framework to detect the category of purchase intentions reflected by the consumers in their online reviews shows the highest F1 score of 94.17%. If the information about the product experience is present explicitly in the review data, our customized technique can accurately segregate the different purchase intension labels (positive, negative, and unknown).

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.377
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.088
GPT teacher head0.312
Teacher spread0.224 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations3
Published2020
Admission routes1
Has abstractyes

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