E-marketing in MSMEs Managed by Elderly Adults and Young Adults in Aguascalientes, Mexico
Bibliographic record
Abstract
The city of Aguascalientes, characterized by having been a pillar in the textile industry in Mexico, has proven to have entrepreneurs who have managed to survive in the face of changes in the economy that redirected productive activities towards industrial manufacturing. The research problem consists of the little knowledge that entrepreneurs have of the digital tools to implement in their businesses and their effects. Thus, the objective of this work is to contrast the impact of the use of e-marketing on business success, according to the age of the people who manage companies in this sector. This research was carried out by means of structural equations, in order to determine the relationship of each of the constructs in the proposed model applied to this group of companies. The results achieved show that E-marketing has a positive and significant influence on business performance; Furthermore, this variable has a greater influence on the micro-enterprises of the textile sector of Aguascalientes managed by young adults.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".