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Advertising Discourse

2015· other· en· W3188200422 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueThe International Encyclopedia of Language and Social Interaction · 2015
Typeother
Languageen
FieldComputer Science
TopicDigital Communication and Language
Canadian institutionsUniversity of Toronto
Fundersnot available
KeywordsAdvertisingProduct (mathematics)Style (visual arts)IdeologyTarget audienceMarketingSociologyBusinessPolitical sciencePoliticsArtVisual arts

Abstract

fetched live from OpenAlex

Product advertising is more than a simple announcement of a product's availability, price, and features. It has evolved into a form of social discourse that taps into styles and ideologies that people unconsciously recognize as part of normal discourse. Each brand product has developed its own discourse style to match the social image it intends to create and disseminate as part of its marketing strategy. Thus, there are discourse styles for cosmetics, beers, automobiles, and the like that tap into discourse levels or registers of the targeted audience. This article will look at this aspect of advertising, which makes it a powerful form of everyday discourse that people no longer recognize as part of marketing strategy.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.210
Threshold uncertainty score0.322

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.015
GPT teacher head0.316
Teacher spread0.301 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it