A Qualitative Investigation on the Role of Social Media in Intercultural Communication Competence: The Moroccan Diaspora in Canada as a Case-Study
Bibliographic record
Abstract
This paper aims to investigate how Moroccan migrants established in Canada utilize social media to improve their intercultural communication competence. It employs the exploratory sequential design based on the use of semi-structured interviews followed by a questionnaire. The results show that before migration, social media played an important role in providing the migrants with preliminary knowledge about the host culture via YouTube. Social media also facilitated communication with Canadians via Facebook. After migration, social and direct interaction was proven to be more effective in developing the participants’ ICC. As such, social media only played an informative role, whereas much of the participants’ intercultural knowledge, skills, attitudes, and awareness were developed from face-to-face communication. The study concludes that no matter how important social media can become, improving intercultural communication competencies cannot take place independently from face-to-face interaction.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.020 | 0.008 |
| Scholarly communication | 0.004 | 0.001 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".