An Ecolinguistic Discourse Approach to Teaching Environmental Sustainability: Analyzing Chief Executive Officer Letters to Shareholders
Bibliographic record
Abstract
This article argues for using discourse analysis in business and management curricula to increase language awareness. To that end, an ecolinguistic discourse analysis approach (Stibbe, 2015a) for teaching sustainability is proposed. The article first explores sustainability discourse in two chief executive officer letters to shareholders followed by a classroom implementation enabling students to practise discourse analytical skills. Students examined vocabulary, hedging, modals, abstract and concrete representation, and social actors. Linguistic features were interpreted to reveal communicators’ underlying ideologies. This systematic analytical approach allows students to reflect on communication processes and how these processes can be used strategically when communicating in organizational contexts.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.006 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.003 | 0.004 |
| Scholarly communication | 0.005 | 0.003 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".