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Record W3194884643 · doi:10.22225/wmbj.3.2.2021.69-73

STRATEGI PEMASARAN DALAM UPAYA PENINGKATAN HUNIAN KAMAR PADA SENSE SUNSET SEMINYAK HOTEL

2021· article· id· W3194884643 on OpenAlexaff
Ni Nyoman Menuh, Ni Wayan Widiantari

Bibliographic record

VenueWarmadewa Management and Business Journal (WMBJ) · 2021
Typearticle
Languageid
FieldSocial Sciences
TopicCommunity-based Tourism Development and Sustainability
Canadian institutionsEncana (Canada)
Fundersnot available
KeywordsHumanitiesBusiness administrationArtBusiness

Abstract

fetched live from OpenAlex

Meningkatnya jumlah wisatawan yang datang ke Bali maka akan mempengaruhi juga pengembangan fasilitas pariwisata seperti sarana akomodasi maupun fasilitas-fasilitas penunjang lainnya. Tujuan dalam penelitian ini adalah untuk mengetahui kekuatan dan kelemahan Sense Sunset Seminyak Hotel dalam melakukan kegiatan pemasaran, untuk mengetahui peluang dan ancaman yang dihadapi oleh Sense Sunset Seminyak Hotel, untuk mengetahui strategi pemasaran yang digunakan dalam upaya meningkatkan tingkat hunian kamar pada Sense Sunset Seminyak Hotel. Teknik pengumpulan data dengan observasi, wawancara, dan kuesioner. Teknik analisis data menggunakan Analsis EFAS, IFAS dan Analisis SWOT. Hasil Penelitian menyatakan bahwa posisi Sense sunset seminyak Hotel berada pada kwadran I yaitu strategi Growth atau Strategi integrasi vertical. Analisis SWOT menemukan beberapa alternatif strategi pemasaran dalam rangka meningkatkan occupancy yaitu Startegi SO: peningkatan intensitas periklanan dan penciptaan Hotel Bisnis, Staretgi WO: menciptakan Press relationship dan penjadwalan personal selling, Stretgi ST: memperkokoh Brand Image. Strategi WT: meningkatkan peran public relation dalam rangka menghadapi ekonomi global

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies, Scholarly communication, Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.394
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.000
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.002
Science and technology studies0.0040.001
Scholarly communication0.0030.001
Open science0.0010.001
Research integrity0.0000.002
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.020
GPT teacher head0.269
Teacher spread0.249 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2021
Admission routes1
Has abstractyes

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