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Record W3202406074 · doi:10.1145/3472349.3472352

Analysis of Online and Offline Platforms in China

2021· article· en· W3202406074 on OpenAlexaff
Binghua Zhong

Bibliographic record

Venuenot available
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Market Behavior and Pricing
Canadian institutionsUniversity of Toronto
Fundersnot available
KeywordsComputer scienceChinaHistory

Abstract

fetched live from OpenAlex

This paper studies how retailers, especially clothing retailers, could balance and achieve a win-win situation in online and offline stores. The rapidly developed e-commerce mode in China generates internal competition within businesses. The differences, such as prices, delivery time, and service, create consumers’ preference on either one platform they want to use. The frequent sales events happening online have impacted offline stores’ sales negatively and hugely. Therefore, businesses should adopt new marketing strategies to attain victory for both sides. This paper would analyze Uniqlo's Chinese market tactics as they successfully connected the two platforms and rose their revenues even during the pandemic. Uniqlo distributed coupons online while they could only be used offline, and it built memberships online, used the model to analyze, and opened offline stores in areas with high consumer density. It also practiced the O2O e-commerce mode as the consumers can order online and pick their purchases up at a nearby store. Some suggestions are also discussed, such as offering different clothing for online and offline stores, setting the same prices for the same clothing on both platforms, and improving service quality and store designs to let consumers have better shopping experiences.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.110
Threshold uncertainty score0.218

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0000.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0050.006
Science and technology studies0.0010.000
Scholarly communication0.0010.001
Open science0.0000.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0060.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.249
Teacher spread0.232 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2021
Admission routes1
Has abstractyes

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