Estimating the lagged effect of price discounting: a time-series study using transaction data of sugar sweetened beverages
Bibliographic record
Abstract
Abstract Background Price discount is an unregulated obesogenic environmental risk factor for the purchasing of unhealthy food, including Sugar Sweetened Beverages (SSB). Sales of price discounted food items are known to increase during the period of discounting. However, the presence and extent of the lagged effect of discounting, a sustained level of sales after discounting ends, is previously unaccounted for. We investigated the presence of the lagged effect of discounting on the sales of five SSB categories, which are soda, fruits juice, sport and energy drink, sweetened coffee and tea, and sweetened drinkable yogurt. Methods We fitted a distributed lag model to weekly volume-standardized sales and percent discounting generated by a supermarket in Montreal, Canada between 2008 and 2013. Results While the sales of SSB increased during the period of discounting, there was no evidence of a prominent lagged effect of discounting in four of the five SSB; the exception was sports and energy drinks, where a posterior mean of 28,459 servings (95% credible interval: 2,661 to 67,253) of excess sales can be attributed to the lagged effect in the target store during the study period. Conclusions Our results indicate that previous studies may have underestimated the effect of price discounting for some food categories. Key messages What is already known Temporary price discounting is an important component of obesogenic food environment, as it has been shown to increase the sales of discretionary food items during the period of discounting. Novelty of findings Even after a period of price discounting has ended, the sales of sports and energy drinks remain at a higher level relative to the sales before discounting. Research and public health implications Previous research focusing on the immediate effect (i.e., same time period) of price discounting may have systematically underestimated the impact of price discounting for some food categories. The findings and analytical method in this study promote improved validity of future food environment research targeting the impact of discounting and other types of food promotions on the sales of energy-dense and nutrition-poor food items.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.021 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.002 | 0.001 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".