“Lean” outreach in the time of COVID-19: using online channels to promote an online service
Bibliographic record
Abstract
In summer 2020, the library team at Royal Roads University launched a new online tool they were confident would improve the literature search experience for faculty and students. But how could they promote a new point-of-need service without already being present at the point of need? And how do you run an effective outreach campaign in a global pandemic, anyhow? As the author describes, by targeting key audience groups and providing tailored presentations across a range of (digital) channels, the library increased adoption of their new tool by 700 percent over the first 6 months of its availability.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.010 | 0.025 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.010 | 0.005 |
| Scholarly communication | 0.011 | 0.011 |
| Open science | 0.001 | 0.011 |
| Research integrity | 0.004 | 0.005 |
| Insufficient payload (model declined to judge) | 0.027 | 0.009 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".