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Record W3213189482 · doi:10.32920/ryerson.14662554.v1

Volkswagen’s crisis communication: Twitter use during #dieselgate

2021· preprint· en· W3213189482 on OpenAlexaff
Josephine Lim

Bibliographic record

Venuenot available
Typepreprint
Languageen
FieldSocial Sciences
TopicPublic Relations and Crisis Communication
Canadian institutionsToronto Metropolitan University
Fundersnot available
KeywordsCrisis communicationSocial mediaAgency (philosophy)HostilityPolitical sciencePublic relationsBusinessCrisis managementMicrobloggingAdvertisingSociologyPsychologySocial psychologySocial scienceLaw

Abstract

fetched live from OpenAlex

On September 18, 2015, Volkswagen became embroiled in a global crisis after the U.S. Environmental Protection Agency (EPA) publically announced Volkswagen’s violation of the Clean Air Act through the installation of “defeat devices” that trick emission tests. The Volkswagen emissions scandal was covered by media around the world and news spread quickly on social media networks, such as Twitter, though a trending hashtag, #dieselgate. Through studying Volkswagen’s Twitter accounts (the Twitter account for the overall brand, a regional Twitter account and a Twitter account targeting the press), this case study analyzes Volkswagen’s adoption of the Situational Crisis Communication Theory’s (SCCT) rebuild and bolstering crisis response strategy on Twitter, but with little open communication through this medium. Information shared on Volkswagen’s Twitter accounts was inconsistent and Volkswagen’s limited adoption of a conversational, human voice on social media affected the virality of organizational messaging. Volkswagen was progressing towards recovering its social currency on Twitter, but updates on the crisis or similar news related to the situation encourages greater hostility and apathy towards the organization.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies, Scholarly communication, Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.362
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.000
Scholarly communication0.0020.001
Open science0.0010.002
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.079
GPT teacher head0.349
Teacher spread0.270 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2021
Admission routes1
Has abstractyes

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