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Record W339808638

Made in China: The Mengniu Phenomenon

2012· article· en· W339808638 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueManagement accounting quarterly · 2012
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicGlobal Trade and Competitiveness
Canadian institutionsnot available
Fundersnot available
KeywordsRevenueQuality (philosophy)NoticeMarketingChinaBusinessProduct (mathematics)HarmEconomicsMarket economyCommerceFinanceLaw
DOInot available

Abstract

fetched live from OpenAlex

ON THE STRENGTH OF A DIFFERENTIATION STRATEGY THAT EMPHASIZES QUALITY OVER PRICE, A CHINESE DAIRY CONGLOMERATE HAS VAULTED ITSELF INTO THE RANKS OF THE WORLD'S LARGEST COMPANIES IN LESS THAN A GENERATION. SOME OF ITS INNOVATIONS--NOT JUST IN HOW IT EARNS REVENUE BUT IN HOW IT TREATS EMPLOYEES AND THE ENVIRONMENT--HAVE EXECUTIVES IN OTHER COUNTRIES TAKING NOTICE. THE COMPANY'S RAPID GROWTH, WHICH HAS BEEN MARKED BY GREAT SUCCESSES AND SOME GLARING MISTAKES, SERVES AS AN INSTRUCTIVE TALE FOR MANAGEMENT ACCOUNTANTS AND OTHER FINANCIAL PROFESSIONALS FACED WITH A RAPIDLY EXPANDING BUSINESS MODEL. The Made in label often conjures up images of faulty drywall, defective tires, toys encrusted with lead paint, and tainted infant formula. Products come at a low price and an even lower level of quality--often result of companies taking ruthless measures to minimize costs. In these situations, workers earn pennies in facilities that not only harm them but also environment. Factories pump out products using obsolete manufacturing equipment. Executives promote outdated management practices and employ few, if any, marketing tactics. One Chinese company, however, has taken opposite approach. Instead of being purely cost-driven, Inner Mongolia Mengniu Dairy Co., Ltd. (Mengniu Dairy Group or simply Mengniu) has adopted what management consultant Michael Porter would coin a (1) Porter defines a company with a differentiation strategy as one that: selects one or more attributes that many buyers in an industry perceive as important, and uniquely positions itself to meet those needs. It is rewarded for its uniqueness with a premium price ... Differentiation can be based on product itself, delivery system by which it is sold, marketing approach, and a broad range of other factors. Mengniu Dairy has done just that and has been wildly successful--all in about 13 years. Its growing pains--and there have been many--can offer lessons to executives of other global companies, as well as management accountants and other financial professionals, who may be embarking on a similar roller-coaster ride of rapid expansion. A DECADE-LONG GROWTH SPURT The Mengniu Dairy was founded in 1999 and set out to gain significant market share through a differentiation strategy. When Mengniu began, it first wanted to be leading dairy brand in Inner Mongolia. This was an ambitious goal since, based on local government statistics, it was ranked near bottom of all Chinese dairy companies. After three years, however, Mengniu had reached its goal of being first in Inner Mongolia and pursued a second goal: to be leading dairy brand in China. It did not take long. A year later, in 2003, Mengniu's liquid milk sales ranked first in China, and, by 2005, its ice cream sales were tops. According to Nielsen statistics, by 2009 Mengniu had captured more than 38% of China's market share for dairy products and ranked first in China with respect to milk, yogurt, and ice cream production. Moreover, its liquid milk consistently ranks No. 1 in consumer satisfaction. (High customer satisfaction is an important measure for firms employing a differentiation strategy.) The company currently employs 30,000 people, holds total assets of [yen]8 billion, and produces five million metric tons of dairy products per year. (At time this article was written, $1 in U.S. currency equaled approximately 6.83 [yen] Chinese.) Mengniu is also largest Chinese dairy exporter, sending its products to countries as far away as United States and Canada. By end of 2007, sales had exceeded 21.3 [yen] billion, making it first Chinese dairy company to exceed 20 [yen] billion in sales. Profits have reached more than 1 [yen] billion. In fact, Chinese media have coined Mengniu's rapid growth as the Mengniu Phenomenon, illustrated in Figure 1. …

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.497
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0010.002
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.010
GPT teacher head0.203
Teacher spread0.192 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it