Sport marketing in the new millennium : selected papers from the third annual conference of the Sport Marketing Association : edited and selected from the SMA Conference, November 2005
Bibliographic record
Abstract
CONSUMER BEHAVIOR IN THE SPORT INDUSTRY Consumer Behavior Characteristics Associated with the Selection of Extreme Sports Alternatives -- A Comparison of Mountain Climbing, Skydiving, and Scuba Diving The Psychological Attachment to the Athletic Program and Intention to Purchase Athletic Products by Small-College Athletic Spectators Teenage Motivations for Sport-Related Consumption in Australia Generation Y Participation Patterns and Consumer Behaviors in Extreme Sports in Wisconsin Never Taken for Granted -- Dual Status Model and Functional Location of Race and Ethnicity in Predicting Market Behavior in Sport Business. MEDIA AND ITS MESSAGES Policing the Beach -- Minimizing the Impact of Ambush Marketing at Beach Volleyball, Athens 2004 Coach Tyrone Willingham and Coach Mike Davis -- A Narrative Analysis of Press Coverage During the 2004-05 Season Evaluating Sports Sponsorships Through Media Impressions -- Nike Exposure in Sports Illustrated's College Football Coverage. FINANCIAL MATTERS Ace in the Hole -- Contract Issues in Hole-in-one Promotional Contests Variable Ticket Pricing and the Effect on Revenue within the National Basketball Association Subsidizing a New Stadium -- Gauging Public Sentiment through Letters to the Editor. SPONSORSHIP AND SPORT MARKETING Strategic Alliances in the Sport Industry -- A Case Review of Reebok International and the NFL The Relationship Between Organisational Structure and Marketing Success -- An Analysis of Australian Rules Football Clubs To Sponsor or Not to Sponsor -- A Case Study on Nike and Action Sports Endorser Source Credibility -- Redefining Spokesperson Influence Through Development of the Celebrity-Hero Matrix?(CHM) The Future of Sport Marketing -- Enterprise Sport Marketing Management. BUILDING BRAND AND PROMOTIONAL STRATEGIES Sport Participants as Consumers -- Why the Corporate World Should Love the Sport of Triathlon Demonstrating the Strength of a Sports Brand -- The Olympics Metamorphosis of a Collegiate Athletic Brand -- Creating a Viable Alternative from the Native American Nickname/Mascot Dilemma The Identification of Benefit Needs of Public Golf Course Consumers -- Building Foundations for Benefit Segmentation Brand Equity in a Bottle -- The Secret Behind the Montreal Alouettes' Success. SECTION VI -- SPORT MARKETING EDUCATION Supplementing Sport Marketing Courses -- Projects Which Foster Student Growth and Positive Relations Between the College and the Local Community Integrating Experiential Learning in Sport Marketing Curriculum.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.004 |
| Meta-epidemiology (narrow) | 0.003 | 0.001 |
| Meta-epidemiology (broad) | 0.002 | 0.001 |
| Bibliometrics | 0.005 | 0.009 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.009 | 0.006 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.003 | 0.004 |
| Insufficient payload (model declined to judge) | 0.105 | 0.041 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".