One Nation, Two Teams: Repositioning the Toronto Blue Jays Among the Threat of a New Entrant
Bibliographic record
Abstract
While many teams face difficult decisions regarding their branding, this case emphasizes how external factors can dictate marketing strategies. The Montreal Expos returning to Major League Baseball poses many threats and opportunities for the Toronto Blue Jays. As a result, the Blue Jays must reconsider their use of national identity in their branding—and whether it is appropriate to transition from being Canada’s only team to now sharing the market with the Expos. Nevertheless, the Expos’ return to Major League Baseball provides the Blue Jays with an opportunity to explore new marketing strategies. Case participants are tasked with repositioning the Blue Jays’ marketing strategy in response to the Expos’ return.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.000 |
| Science and technology studies | 0.025 | 0.009 |
| Scholarly communication | 0.005 | 0.002 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.008 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".