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Record W4205789742 · doi:10.22215/etd/2021-14633

Your Retailer Needs You: Retaillance and its Marketing Implications

2021· dissertation· en· W4205789742 on OpenAlexaff
Nada Elnahla

Bibliographic record

Venuenot available
Typedissertation
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Retail Behavior Studies
Canadian institutionsCarleton University
Fundersnot available
KeywordsCLARITYScope (computer science)Extant taxonMarketingPublic relationsConsumer behaviourPoliticsSociologyPolitical scienceBusinessComputer scienceLaw

Abstract

fetched live from OpenAlex

Retaillance is surveillance in a brick-and-mortar retail setting. In today's competitive landscape, retailers have moved beyond using surveillance practices and technologies for security reasons to using them to compete for consumers' personal and shopping data, even if this information is not voluntarily reported. Retaillance raises ethical questions regarding the differences between the public and the private spheres. Using a pragmatic mixed research methods design that includes an MTurk survey and semi-structured interviews, this exploratory research examines the different retaillance channels and systems, and explores retail consumers' awareness of the presence and scope of retaillance and of the relevant laws and regulations, consumers' behavioural reaction towards retaillance, and the attitudinal and behavioural outcomes of using various surveillance technologies in retailing. Demonstrating the multiplicity and complexity of influences, this research brings together past research by leading scholars from the fields of marketing, consumer behaviour, political science, communications, media studies, science studies, war studies, law, cultural studies, sociology, criminology, and literature. This research has various contributions. Conceptually, it integrates published literature, synthesizes prior studies, provides definitional clarity and creates a conceptual retaillance model that works as a roadmap and opens new avenues for future research. Theoretically, it embraces a multidisciplinary perspective by borrowing theories from other disciplines and integrating them to reveal novel insights when looking at retaillance, offers a new theoretical model, and reconciles contradictory reactions to surveillance. In addition, foreseen contributions encompass helping scholars, retail managers, consumers, and policy makers gain a better understanding of the impact of both traditional surveillance and smart retail technologies on consumer behaviour in a brick-and-mortar setting.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.140
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0010.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.035
GPT teacher head0.274
Teacher spread0.239 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations2
Published2021
Admission routes1
Has abstractyes

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Same topicConsumer Retail Behavior StudiesFrench-language works237,207