Mass Media and Consumer Culture in 20th-Century Mexico
Bibliographic record
Abstract
In 20th-century Mexico, as in many other places, consumer culture and mass media have shaped everyday experiences, helped give meaning to ordinary lives, and opened up spaces in which political ideologies could be created and contested. Cultural forms such as dance, song, cuisine, clothing, and sports have been deployed to distinguish regions from one another, while at the same time, print media, radio, television, recorded music, film, and other cultural forms have connected Mexicans across regional and international borders (and across lines of gender, class, ethnicity, language, religion, political affiliation, and more) from the 1880s to the present day. Consumer culture—meaning the distribution, sale, and use of mass-produced goods such as clothing, as well as agricultural commodities like sugar and coffee—linked Mexico to a wider world in the historical era in which Mexico joined in the global process of rapid-fire modernization. The study of mass media and consumer culture in Mexico has been, at its best, highly interdisciplinary: historians and art historians, literary critics and cinema studies specialists, sociologists, and ethnographers have worked with journalists, folklorists, ethnomusicologists, and others in developing a sophisticated scholarly literature. This literature has its roots in two interrelated schools of scholarship: one that interpreted the products of culture industries as well as the creativity of ordinary people in a search for clues to Mexican national identity, and another that interpreted both locally made and imported mass media to understand how they shaped and supported the political, social, and economic status quo, both locally and globally. Since the 1980s, however, scholarly attention has broadened its focus from the images, narratives, movements, sounds, and objects produced by Mexican and foreign culture industries, and recent scholarship has looked to processes of creation, distribution, criticism, and consumption as well. Identities—whether regional, national, local, ideological, sexual, or political—are no longer understood as stable categories, but rather as a highly contested set of ideas, stories, and pictures that have changed radically over time. Much scholarship on mass media and consumer culture now begins with the understanding that culture industries have provided the tools with which discourses of identity could be shaped and reshaped, and that audiences and consumers have sometimes picked up those tools and turned them to their own purposes. And they have moved beyond taking the nation as a central category of analysis to ask how Mexican consumers and culture industries have participated in international and transnational processes of modernization.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.004 | 0.004 |
| Scholarly communication | 0.004 | 0.002 |
| Open science | 0.000 | 0.002 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.004 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".