Putting the brakes on fast fashion: understanding the gap between sustainable awareness and action
Bibliographic record
Abstract
Using a mixed-methods approach, this study addressed two related research questions. First, is there a discrepancy between consumers’ sustainable values and sustainable behaviour? While separate studies suggest that this disconnect exists, it has not been empirically validated within the same individuals in a single study. Second, if this discrepancy exists, what are the barriers to sustainable fashion consumption? It was found that, on average, subjective sustainable values were higher than objective sustainable behaviour. A one-sample t-test revealed that this difference was significantly different from zero, with a 99.9% margin of certainty. To identify the barriers that might explain why sustainable values do not appear to be translating into sustainable behaviour, interviews were conducted in participants’ wardrobes based on guided tour and personal inventory frameworks. Style, social repercussions, and wardrobe maintenance and disposal behaviour were the most frequently reported barrier-related themes. Results are discussed in light of promoting sustainable fashion consumption.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.035 | 0.039 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.003 | 0.003 |
| Science and technology studies | 0.004 | 0.009 |
| Scholarly communication | 0.012 | 0.011 |
| Open science | 0.002 | 0.007 |
| Research integrity | 0.002 | 0.002 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".