Agile Marketing as a Key Driver to Increasing Operational Efficiencies and Speed to Market
Bibliographic record
Abstract
The COVID-19 pandemic has profoundly changed consumer behavior and has accelerated digital transformation across businesses. As a result, businesses accelerated adoption of technology, launched new digital initiatives, enhanced supply chain and digitized internal workflows to meet rising consumer expectations and drive growth. Although, pandemic resulted in change in mindset across various business functions, marketing has been slow to adapt and still follows traditional strategies that are mostly outdated and fail to keep pace with the constant change in requirements. To keep pace with rapidly changing industry trends, constant disruption and competitive pressure means marketers will have to become more agile and nimble. The goal of the paper is to outline fundamental concepts around agile methodology and serve as a guide for marketing organizations to incorporate agile practices into marketing strategies to be able to rapidly react to meet changing business goals.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.008 | 0.010 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.002 | 0.005 |
| Scholarly communication | 0.015 | 0.010 |
| Open science | 0.001 | 0.004 |
| Research integrity | 0.002 | 0.007 |
| Insufficient payload (model declined to judge) | 0.009 | 0.003 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".