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Record W4220900634 · doi:10.1080/0960085x.2022.2041372

Negativity bias in the diagnosticity of online review content: the effects of consumers’ prior experience and need for cognition

2022· article· en· W4220900634 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueEuropean Journal of Information Systems · 2022
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsMcMaster University
Fundersnot available
KeywordsNegativity effectNegativity biasCognitionContent (measure theory)PsychologyCognitive psychologyComputer scienceSocial psychologyMathematics

Abstract

fetched live from OpenAlex

The importance of online review valence is a subject of debate among scholars. Prior studies mostly assumed valence as a “peripheral” cue derived from online review surface features (e.g., star ratings). This assumption has important implications as it restricts the negativity bias effects to a certain group of consumers who lack pertinent prior experience with the product/service domain and the motivation to assess the product/service. Focusing on online service context and drawing on an adaptational view to negative information, we investigate the negativity bias in the effects of the valence of the “content” of online reviews on consumers’ attitudes and show that it can be attributed to the higher perceived diagnosticity of negative reviews. This is determined by consumers’ in-depth elaborations of reviews’ contents, which are contingent on their prior experience with the domain of online service and need for cognition. Our findings provide a new perspective to negativity bias by showing that more experienced and thoughtful consumers are also influenced by negativity bias when the content of online reviews is considered. This is a novel account of negativity bias in the effects of online reviews that underscores the importance of response strategies for reducing their adverse effects.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.013
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.179
Threshold uncertainty score0.995

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0070.013
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.063
GPT teacher head0.301
Teacher spread0.238 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it