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Record W4226268807 · doi:10.1504/ijsmm.2022.121256

On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games

2022· article· en· W4226268807 on OpenAlexaff
Kyu Ha Choi, Dana Ellis, Becca Leopkey, Jinsu Byun, Kathleen Zinn

Bibliographic record

VenueInternational Journal of Sport Management and Marketing · 2022
Typearticle
Languageen
FieldSocial Sciences
TopicSport and Mega-Event Impacts
Canadian institutionsLaurentian University
Fundersnot available
KeywordsAdvertisingKey (lock)Focus (optics)Representation (politics)MarketingBusinessGeographyPolitical scienceComputer science

Abstract

fetched live from OpenAlex

This study explores on-site sponsorship leveraging of The Olympic Partners and domestic sponsors at Olympic venues. Field research consisting of photographs and reflective journals was conducted at the 2018 PyeongChang Olympic Winter Games, and these were analysed along with other archival documents. Findings revealed that, as groups, the two sponsorship programmes did not make a noticeable difference in on-site sponsorship leveraging patterns, such as leveraging methods, leveraging focus, and sponsorship fit. However, slight variances in terms of individual sponsors were observed. The research presents the on-site Olympic sponsorship leveraging cube as a tool that allows for visual cross-sectional representation of individual Olympic sponsors' on-site sponsorship leveraging within three key dimensions: leveraging method, leveraging focus, and sponsorship fit.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.174
Threshold uncertainty score0.243

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0040.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.020
GPT teacher head0.303
Teacher spread0.283 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2022
Admission routes1
Has abstractyes

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