Grotesque transparency and public health communication: the aesthetics and the ethics of ill bodies in the era of digital networks
Bibliographic record
Abstract
Abstract Background We discuss the aesthetics of grotesque transparency in public health communication campaigns and health-related social marketing initiatives, and its strategic and ethical implications. Methods Some emblematic cases are discussed illustrating the relevance of the grotesque transparency strategy. Results These case studies show aesthetical and emotional considerations that public health scholars and professionals should carefully consider in the context of an expansive visual culture driven by digital communications. They also indicate that with the advent of technologies that expand the capabilities of manipulating and diffusing images the role of the transparently grotesque is more prevalent in public health and social marketing initiatives. Discussion The study of grotesque transparency is particularly important when facing emerging global public health challenges, such as pandemics and climate change-related health issues, in a disruptive communication ecosystem.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.011 | 0.018 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.009 | 0.068 |
| Scholarly communication | 0.013 | 0.011 |
| Open science | 0.001 | 0.009 |
| Research integrity | 0.005 | 0.006 |
| Insufficient payload (model declined to judge) | 0.005 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".