An Approach for Delivering Personalized Advertisements in Interactive TV Customized to Both Users and Advertisers
Bibliographic record
Abstract
n this chapter, we present a model for delivering personalized ads to users while they are watching TV shows. Our approach is to model user preferences, based on characterizing not only the keywords of primary interest but also the relative weighting of those keywords. We combine the results of two separate agents: TV Monitoring Agent (TMA) tracks the kind of shows being watched by the user, for how long, and on what days; Internet Monitoring Agent (IMA) captures the keywords of interest to the user, based on browsing activity. The conclusions reached by these two agents are merged into one representation, compared to a characterization of possible ads to be delivered, and adjusted to fit into required time slots. We consider as well the case of providing ads for an entire household of users, making use of the collection of individual profiles. We discuss how our approach results not only benefit users but also the benefit to advertisers.Request access from your librarian to read this chapter's full text.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.003 | 0.004 |
| Open science | 0.002 | 0.001 |
| Research integrity | 0.002 | 0.002 |
| Insufficient payload (model declined to judge) | 0.010 | 0.004 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".