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Record W4232291097 · doi:10.17645/mac.v9i3.4118

Spinning at the Border: Employee Activism in ‘Big PR’

2021· article· en· W4232291097 on OpenAlexaff
Camille Reyes

Bibliographic record

VenueMedia and Communication · 2021
Typearticle
Languageen
FieldSocial Sciences
TopicPublic Relations and Crisis Communication
Canadian institutionsTrinity College
Fundersnot available
KeywordsLegitimationSociologyAgency (philosophy)Interpretation (philosophy)Identity (music)Power (physics)Public relationsLawPolitical sciencePoliticsSocial scienceAestheticsLinguistics

Abstract

fetched live from OpenAlex

This article extends Coombs and Holladay’s (2018) social issues management model to provide new perspectives on activism and public relations. It also fills a gap in the literature on internal activism by analyzing the case of The Ogilvy Group and their employees, many of whom pushed for the agency to resign its work for U.S. Customs and Border Protection. Through a textual analysis of a leaked transcript documenting a meeting between Ogilvy management and internal activist employees, the communicative tasks of definition, legitimation, and awareness (Coombs & Holladay, 2018) are explored in a way that complicates identity and power. As public relations practitioners are increasingly called upon to either advocate for or against social issues, this study provides an interesting contrast, showing one interpretation of what happens when there is dissension in the ranks.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.012
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.015
Threshold uncertainty score0.029

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0050.012
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.002
Science and technology studies0.0150.016
Scholarly communication0.0110.010
Open science0.0010.011
Research integrity0.0040.006
Insufficient payload (model declined to judge)0.0080.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.036
GPT teacher head0.339
Teacher spread0.302 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations11
Published2021
Admission routes1
Has abstractyes

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