How digital media entrepreneurs talk and think about value creation: a study of commodification
Bibliographic record
Abstract
Recent scholarship in the discipline of the political economy of communications, specifically on the topic of digital media, has called for further incorporation of theory from other fields. This study takes up this line of reasoning and contributes to the literature by incorporating the concept of customer value from marketing studies and the concept of opportunity recognition from entrepreneurial studies to examine the process of commodification. Drawing upon the customer value framework devised by Brock Smith and Mark Colgate, this study employs qualitative research to examine how entrepreneurs at the Ryerson Digital Media Zone talk about value. The results of this study demonstrate that the digital media entrepreneurs interviewed do in fact favour certain values over others lending credence to entrepreneurial studies theory that opportunity recognition is a result of specific cognitive frameworks and political economy theory that social and institutional policy and practices impact on media content and behaviour.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.006 | 0.011 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.007 | 0.017 |
| Scholarly communication | 0.011 | 0.016 |
| Open science | 0.001 | 0.006 |
| Research integrity | 0.002 | 0.004 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".