Understanding the Mobile Consumer
Bibliographic record
Abstract
The recent surge of interest in mobile commerce (m-commerce) is fueled by consumer interest in being able to access business services or to communicate with other consumers anytime and anywhere. It is also motivated by the interest of the business community to extend their reach to customers at all times and all places. Businesses that aspire to succeed in this market must have a deep understanding of the interests and concerns of the mobile consumers in using wireless applications. With this in mind, this chapter provides an analysis of this emerging market from a consumer’s perspective. A consumer-centric m-commerce model outlining the various wireless interaction modes of the mobile consumer (m-consumer) is presented, followed by a discussion of the needs and concerns of the m-consumer. An m-commerce value network is then presented, outlining the roles of the different players within this industry. The various business applications developed to address m-consumer needs are then presented. Finally, a global m-commerce market overview is provided, and some future trends are outlined.Request access from your librarian to read this chapter's full text.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.003 | 0.004 |
| Scholarly communication | 0.006 | 0.012 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.003 | 0.003 |
| Insufficient payload (model declined to judge) | 0.012 | 0.003 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".