Revenue optimization in the generalized second-price auction
Bibliographic record
Abstract
We consider the optimization of revenue in advertising auctions based on the generalized second-price (GSP) paradigm, which has become a de facto standard. We examine several different GSP variants (including squashing and different types of reserve prices), and consider how to set their parameters optimally. One intriguing finding is that charging each advertiser the same per-click reserve price ("unweighted reserve prices") yields dramatically more revenue than the quality-weighted reserve prices that have become common practice. This result is robust, arising both from theoretical analysis and from two different kinds of computational experiments. We also identify a new GSP variant that is revenue optimal in restricted settings. Finally, we study how squashing and reserve prices interact, and how equilibrium selection affects the revenue of GSP when features such as reserves or squashing are applied.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.007 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.002 | 0.001 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.000 | 0.002 |
| Scholarly communication | 0.002 | 0.002 |
| Open science | 0.002 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".