Towards a stronger Canadian fashion industry: an investigation of Canada’s media landscape and its coverage of Canadian fashion
Bibliographic record
Abstract
Media has proven to be an effective medium to reach consumers and influence public opinion. With a focus on Canada’s media landscape, this study explores the way Canadian media covers Canada’s fashion industry. Using a quantitative research method for a case study, this study examines the frequency at which Canadian brands are present in fashion photo editorials published in Canada’s top readership fashion magazines in 2016, namely, Elle Canada, Flare and Fashion. Findings show that in all three magazines, Canadian fashion makes up a minority stake in fashion editorials, while fashion brands from other countries constitute a majority of product placements. This essay discusses the potential impact of this lack of media exposure for Canada’s fashion industry and puts forward recommendations to benefit the Canadian fashion industry for future fashion photo editorial direction.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.009 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.008 | 0.012 |
| Science and technology studies | 0.016 | 0.004 |
| Scholarly communication | 0.010 | 0.002 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.007 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".