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Record W4247247226 · doi:10.24124/2010/bpgub1437

A marketing study of consumer acceptance & perceived greenness of wood concrete products

2010· dissertation· en· W4247247226 on OpenAlexaff
Murray Sholty

Bibliographic record

Venuenot available
Typedissertation
Languageen
FieldBusiness, Management and Accounting
TopicEnvironmental Sustainability in Business
Canadian institutionsUniversity of Northern British Columbia
Fundersnot available
KeywordsProduct (mathematics)BusinessMarketingMarket researchArchitectural engineeringEngineeringAdvertisingMathematics

Abstract

fetched live from OpenAlex

Market research was conducted to determine consumer response and perceptions regarding a novel building material.Mountain Pine Beetle Wood Concrete Products (MPBWCP) are wood based products made from a concrete-like compound, with wood fibre from dead pine trees used in place of aggregate.The properties of MPBWCP make it ideal for a wide variety of applications, such as countertops, tiles, garden blocks and decorative uses.This research entailed a survey completed by 210 respondents in different consumer groups: industrial consumers, professional consumers, home consumers, and environmental organization supporters.The primary fmding of the research was that, on average, consumers are quite interested in learning more about and potentially using MPBWCP as a building material.They also perceive it to be a green product.Significant differences were noted between the groups of survey respondents for several questions, especially when considered on an occupational level.These fmdings will serve as a guide for those involved in the eventual launch of MPBWCP as a commercially available building material, as well as for others attempting to market a wood based product.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.004
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.008
Threshold uncertainty score0.025

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.004
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0020.001
Scholarly communication0.0010.002
Open science0.0000.000
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0080.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.013
GPT teacher head0.242
Teacher spread0.230 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2010
Admission routes1
Has abstractyes

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