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Record W4247606767 · doi:10.32920/ryerson.14649027.v1

Celebrity Brand Fashion Collaborations in a Canadian Context

2021· preprint· en· W4247606767 on OpenAlexaffabout
Jacqueline Melindy

Bibliographic record

Venuenot available
Typepreprint
Languageen
FieldArts and Humanities
TopicFashion and Cultural Textiles
Canadian institutionsToronto Metropolitan UniversityYork University
Fundersnot available
KeywordsClothingAdvertisingLogos Bible SoftwareProduct (mathematics)Context (archaeology)Product categoryFashion industryBusinessMarketingKey (lock)Computer sciencePolitical scienceHistory

Abstract

fetched live from OpenAlex

Celebrity branded collections are an interesting niche segment of the fashion industry and they have yet to be examined within a Canadian context. This research identifies factors that influence celebrity brand collaborations utilizing a mixed methods approach. Content analysis of merchandise featured on four websites of Canadian celebrities identified key features of celebrity branded product assortments. Interviews with a fashion broker and celebrity fashion editor unpacked the nuances of the design process. The evidence from this study suggests that the design process is negotiated, both the celebrity and the brand play vital roles in product development. The findings derived from the content analysis established the type of garments and accessories, fabrics, colours, patterns, motifs and slogans, logos, fit, sizes, and price points that are commonly used in celebrity fashion collections. Given the huge economic power of celebrity branded collections, this research outlines important practices for designers, product developers and celebrities.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.677
Threshold uncertainty score0.976

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0010.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0250.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.048
GPT teacher head0.243
Teacher spread0.194 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2021
Admission routes2
Has abstractyes

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