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Record W4248494315 · doi:10.32920/ryerson.14649309

The Impact Of The Virtual Fitting Room On E-Commerce

2021· preprint· en· W4248494315 on OpenAlexaff
Nada Marzouk

Bibliographic record

Venuenot available
Typepreprint
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Retail Behavior Studies
Canadian institutionsToronto Metropolitan UniversityUniversity of Toronto
Fundersnot available
KeywordsSocial mediaCustomer engagementE-commerceLoyaltyPremiseClothingMarketingProduct (mathematics)AdvertisingComputer scienceBusinessWorld Wide Web

Abstract

fetched live from OpenAlex

On a high level, this research project explores the impact of the Virtual Fitting Room (“VFR”) technology on e-commerce. More specifically, this project is concerned with exploring the impact of the VFR technology in relation to online fashion sales. The central question this project has considered is: Does a virtual fitting room lead to an increase in 1) social media engagement and 2) product sales? VFR technology provides end users with an understanding of how a piece of clothing fits. This project oversaw the implementation of a series of interventions to measure the value of VFR. To test the premise of this research, six Egyptian fashion designers with an ineffective online presence were assigned to an e-commerce platform with VFR technology. To measure the impact of VFR, the researcher targeted three key audiences: 1) designers who only use social media, 2) designers who use social media and have a website, and 3) designers who use social media and have an e-commerce store with VFR. A benchmark for each of social media engagement, sales, and returns were provided by each designer. Results demonstrated that the presence of VFR significantly increased curiosity, customer loyalty, and engagement, while reducing uncertainty about sizing. However, the data collected was not sufficient to prove a direct correlation between the conversion rate and sales

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.112
Threshold uncertainty score0.870

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.001
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0010.000
Open science0.0010.004
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.036
GPT teacher head0.288
Teacher spread0.253 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2021
Admission routes1
Has abstractyes

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