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Designing Identities

2021· book-chapter· en· W4250202677 on OpenAlexaff
Ken McLeod

Bibliographic record

VenueOxford University Press eBooks · 2021
Typebook-chapter
Languageen
FieldAgricultural and Biological Sciences
TopicCulinary Culture and Tourism
Canadian institutionsUniversity of Toronto
Fundersnot available
KeywordsVariety (cybernetics)DoorsProduct (mathematics)Closing (real estate)Sound (geography)AppealAdvertisingEngineeringMarketingBusinessComputer scienceArchitectural engineeringAcousticsPolitical scienceArtificial intelligenceMechanical engineering

Abstract

fetched live from OpenAlex

Abstract This chapter examines the ways in which the automotive and appliance industries approach concepts of sound branding to delineate both product and consumer identities. The chapter elucidates how sonic aspects of the car-driver experiences—whether it is the sound of doors closing, distinctive engine sounds, or the variety of interior warning indicators and chimes—are carefully designed to appeal to and identify with various target markets. The growing complexity of built-in or “intentional” sound sources and of the sonic experience of operating cars and appliances also calls into question the relationship between machines and people. Marketers and sound designers attempt to inculcate the “emotional values” they want consumers to associate with a product. As such, people inhabit a world of commodities that are increasingly marketed to them as anthropomorphic, sentient entities that give the appearance of sharing their values and enabling their lifestyle choices.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.006
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.043
Threshold uncertainty score0.143

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0040.006
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0090.011
Scholarly communication0.0100.009
Open science0.0020.010
Research integrity0.0020.003
Insufficient payload (model declined to judge)0.0430.013

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.033
GPT teacher head0.185
Teacher spread0.152 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations2
Published2021
Admission routes1
Has abstractyes

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Same venueOxford University Press eBooks→Same topicCulinary Culture and Tourism→French-language works237,207→