Prelims

Citation (2019), "Prelims", Ibrus, I. (Ed.) Emergence of Cross-innovation Systems, Emerald Publishing Limited, Bingley, pp. i-xv. https://doi.org/10.1108/978-1-78769-977-920191001 Publisher: Emerald Publishing Limited Copyright © 2019, Editor and respective authors License Except where otherwise noted, this work is licensed under a Creative Commons Attribution 4.0 Licence (CC BY 4.0). Anyone may reproduce, distribute, translate and create derivative works of this book (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at https://creativecommons.org/licenses/by/4.0/ Half Title Page EMERGENCE OF CROSS-INNOVATION SYSTEMS Title Page EMERGENCE OF CROSS-INNOVATION SYSTEMS: AUDIOVISUAL INDUSTRIES CO-INNOVATING WITH EDUCATION, HEALTH CARE AND TOURISM EDITED BY INDREK IBRUS Tallinn University, Estonia Part-financed by the European Union (European Regional Development Fund). United Kingdom – North America – Japan – India – Malaysia – China Copyright Page Emerald Publishing Limited Howard House, Wagon Lane, Bingley BD16 1WA, UK First edition 2019 Copyright © 2019, Editor and respective authors Except where otherwise noted, this work is licensed under a Creative Commons Attribution 4.0 Licence (CC BY 4.0). Anyone may reproduce, distribute, translate and create derivative works of this book (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at https://creativecommons.org/licenses/by/4.0/ British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN: 978-1-78769-980-9 (Print) ISBN: 978-1-78769-977-9 (Online) ISBN: 978-1-78769-979-3 (Epub) Open Access The ebook edition of this title is Open Access and is freely available to read online. List of Figures Chapter 1 Figure 1.1. Growth of the European Union (28) Services and Tourism Sectors in Relation to the Total Economy, 2012–2015. 10 Figure 1.2. Direct and Total Contribution of Travel and Tourism to the Global Economy, 2006–2017 (US$). 11 Chapter 3 Figure 3.1. Aggregate Advertising Expenditures of the Baltic States (2000–2017). 48 Chapter 5 Figure 5.1. The Competences of the Audiovisual Media Sector Are Mediated to the Education Sector Through Technology Competences and Platforms. 89 Figure 5.2. Characteristics of Education and Audiovisual Media Sectors and Trends Stimulating the Emergence of the EdTech Sector. 91 Chapter 9 Figure 9.1. Four Modes of Cross-sectoral Dialogues. 132 Chapter 12 Figure 12.1. The Old Narva App in Use on Location. 170 Chapter 13 Figure 13.1. Riga Motormuseum – How the Engine Works. 176 Figure 13.2. Hamburg Today Meets the Eighth Century Hammaburg Fortress. 176 List of Tables Chapter 3 Table 3.1. Annual State Support for Baltic Film Industries (2014–2018) (in Euros). 49 Table 3.2. Funding of Public Broadcasters in 2016. 50 Chapter 5 Table 5.1. Typical Differences of the Audiovisual Media and Education Sectors (Simplifications Made). 88 Chapter 13 Table 13.1. Cooperation Forms and Innovation Types. 175 About the Contributors Mikhail Fiadotau is a Junior Fellow in the Centre of Excellence in Media Innovation and Digital Culture (MEDIT) at Tallinn University, where he also lectures in the School of Digital Technologies. His research interests include ethnographic and cross-cultural approaches to digital media use and production, game studies and game-based learning. Indrek Ibrus is Professor of Media Innovation at Tallinn University’s (TLU) Baltic Film, Media, Arts and Communication School (BFM), Estonia. He is also the head of TLU Centre of Excellence in Media Innovation and Digital Culture (MEDIT). He researches media innovation and evolution and combines cultural and economic approaches for this purpose. Madis Järvekülg is a Junior Research Fellow in Tallinn University Centre of Excellence in Media Innovation and Digital Culture (MEDIT) and a Doctoral Student in TLU Baltic Film, Media, Arts and Communication School (BFM). His primary research examines the critical discourse on music in the new digital media networks and its relations with the system of music production in Estonia. Silja Lassur is an Analyst at Tallinn University’s Centre of Excellence in Media Innovation and Digital Culture (MEDIT). She has a background in sociology and her main research areas have been innovation policies and companies’ innovative behaviour and creative industries studies. Gunnar Liestøl is Professor at the Department of Media and Communication, University of Oslo. He has authored and edited numerous books and articles on rhetoric, narrativity and digital design, among them Digital Media Revisited (The MIT Press, 2004). He is currently directing the SitsimLab project exploring storytelling, locative media and indirect augmented reality. Alessandro Nanì, PhD, is a Lecturer and Study Program Curator at Tallinn University where he teaches cross-media and transmedia storytelling. He is also a Lecturer and Study Program Curator at Tallinn University where he teaches cross-media and transmedia storytelling. Since November 2016, he serves as Vice-chair of European Communication Research and Education Association (ECREA) Audience and Reception Studies thematic section. Mervi Rajahonka, DSc (Econ.), MSc (Tech.), is a RDI Specialist, LLM works as Research, Development and Innovation (RDI) Advisor at Small Business Center, South-Eastern Finland University of Applied Sciences XAMK, Finland and Adjunct Research Professor at Carleton University in Ottawa, Canada. Her research interests include digital technologies, business models, service modularity and innovations. Christian S. Ritter is a Research Fellow in the Centre of Excellence in Media Innovation and Digital Culture (MEDIT) at Tallinn University, Estonia, and a fellow in the Department of Social Anthropology at the Norwegian University of Science and Technology. He has published articles in Civilisations and in Anthropology of the Middle East. Ulrike Rohn is Professor of Media Management and Economics at Tallinn University, Estonia. She is the President of the European Media Management Association (emma), Co-editor of the Springer Series in Media Industries, Associate Editor of the Journal of Media Business Studies and on the editorial board of Media Industries. Martin Sillaots is an Associate Professor of Serious Games and the Head of the Digital Learning Games International Master’s Programme in Tallinn University. He is teaching courses on serious games design and gamification. He is a national coordinator of several international game projects including Time Mesh, siLang, MElang-E and EeDoIt. Külliki Tafel-Viia is a Researcher at Tallinn University’s Centre of Excellence in Media Innovation and Digital Culture (MEDIT). Her 15 + years of professional experience in the field of creative industries includes research, but also consulting national and local authorities on the development of related strategies and development plans. Acknowledgements This book is the outcome of the research and development project Cross Motion, part-funded by the EU Interreg Baltic Sea Region programme. Without the EU’s support, this book would not exist and we are therefore grateful. In practical terms, the help we received from many of the people working with us as part of the Cross Motion project was absolutely vital for making this research project happen – Sarah Ponnert representing Malmö Media Evolution City helped us to organise interviews in Sweden; Darius Sakalauskas from Nebula cluster in Vilnius facilitated the interviews with Lithuanian respondents; and Dmitrijs Scegolevs from the Tech Hub in Riga helped to organise all interviews in Latvia. Furthermore, Julia Grosch helped to coordinate the interviews in Hamburg; Kristen Langgaard from Filmby Aarhus helped with everything in Denmark; and Jari Handelberg from the Small Business Center of the South-Eastern Finland University of Applied Sciences helped with interviews in Finland. We would also like to thank Katrin Kuusik and Sander-Kalle Somma from Tallinn University, Šarūnas Ledas from Tag of Joy in Lithuania as well as Fedor Shantsyn in Narva for helping with the Narva AR project reported in Chapter 12. Indrek Ibrus would like to highlight the support from Estonian Research Council (grant PUT1176) that enabled the work on all chapters authored or co-authored by him. Ulrike Rohn’s work on Chapter 13 was supported by the Estonian Research Council grant PUT1674 and Tallinn University Research Foundation (F/5216). Finally, we want to thank Jen McCall and Rachel Ward, and the production team at Emerald for being so helpful and patient with us. Book Chapters Prelims Section I Introductions Chapter 1 The Study, Its Design and Its Social Pre-conditions Chapter 2 From Innovation Systems to Cross-innovations Chapter 3 Small Size Matters: Audiovisual Media Industries around the Baltic Sea Section II Education Meets Audiovisual Media Chapter 4 Education on Screens: Histories of Co-innovation and Convergence between Audiovisual Media and Education Sectors Chapter 5 Meso-analysis: Modes of Cross-innovation Between Education and Audiovisual Sector Chapter 6 Micro-trajectories: Small Firm Struggles at Boundaries between Audiovisual and Education Sectors Chapter 7 Conclusions: Cross-innovations between Audiovisual and Education Sectors Section III Health Care Meets Audiovisual Media Chapter 8 Audiovisual Industries and Health Care: Overview of Forms of Co-innovation and Convergence Chapter 9 Health and Audiovisual Sector: A Meso-analysis of How Systemic Coordination of Sectoral Cooperation Leads to Convergence Chapter 10 Micro-trajectories: Small Firm Strategies at Boundaries between Audiovisual and Health Care Sectors Chapter 11 Conclusions: Cross-innovations between Audiovisual and Health Sectors Section IV Tourism Meets Audiovisual Media Chapter 12 Audiovisual Industries and Tourism: Forms of Convergence Chapter 13 Meso-analysis of Cross-innovation between Tourism and Audiovisual Media: The Case of the Public Sector’s Driving Role Chapter 14 Micro-trajectories between the Audiovisual and Tourism Sectors: Small Firms Working with the Public Sector Chapter 15 Conclusions: Cross-innovations between Audiovisual and Tourism Sectors Section V Conclusions Chapter 16 Cross-innovation, Is It a Thing? 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