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Record W4281389995 · doi:10.5539/ibr.v15n7p1

Corporate Social Responsibility as a Catalyst for Purchase Intention. Approaches in the Restaurant Industry

2022· article· en· W4281389995 on OpenAlexvenueno aff
David Franco, Ismael Rodrı́guez

Bibliographic record

VenueInternational Business Research · 2022
Typearticle
Languageen
FieldEconomics, Econometrics and Finance
TopicBusiness, Innovation, and Economy
Canadian institutionsnot available
Fundersnot available
KeywordsCorporate social responsibilityBusinessOrder (exchange)MarketingAdvertisingPublic relations

Abstract

fetched live from OpenAlex

Companies in the restaurant industry are facing a bleak outlook since the appearance of the pandemic caused by the SARS-CoV-2. To recover their radiance and increase their sales, it is necessary to identify strategies that allow them to generate a greater connection with the consumer. This article analyzes the impact of Corporate Social Responsibility (CSR) on the purchase intention of consumers in restaurants located in Aguascalientes, Mexico. From the analysis of 411 surveyed customers and using the multiple linear regression technique, it can be seen that CSR explains 53% of the purchase intention. In the same way, it is determined that the legal and ethical dimensions are the most crucial factors for consumers in this locality. Therefore, it is recommended that companies focus their efforts on applying and disseminating CSR activities in order to encourage sales.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.312
Threshold uncertainty score0.860

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0070.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0010.000
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.355
GPT teacher head0.356
Teacher spread0.001 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations2
Published2022
Admission routes1
Has abstractyes

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