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Record W4281765438 · doi:10.1080/09571264.2022.2081141

How do wine bloggers increase Twitter engagement? Through simple changes to their writing style

2022· article· en· W4281765438 on OpenAlex
Kylie McMullan, Cai Feng, Anthony Chan

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Wine Research · 2022
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicWine Industry and Tourism
Canadian institutionsSimon Fraser University
Fundersnot available
KeywordsWineInfluencer marketingSocial mediaAdvertisingStyle (visual arts)Set (abstract data type)PsychologyComputer scienceBusinessMarketingWorld Wide WebArtMarketing management

Abstract

fetched live from OpenAlex

Due to the unique nature of wine as a consumer product, wine bloggers and influencers have a high degree of influence among wine consumers. This has led to many wine aficionados and experts creating wine blogs. In order to build their followings and influence, these wine bloggers often need to drive engagement on their posts across multiple social media platforms. In this paper, we set out to find the factors that most increase Twitter engagement among wine bloggers. We describe a study that considers a sample of wine bloggers and using a textual analysis tool (LIWC), with the objective of identifying three key factors that can help wine bloggers increase engagement. The factors include avoiding full-text numbers and interrogatives and increasing the use of personal pronouns. We then conclude by discussing limitations and avenues for future research.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.006
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.467
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0060.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.000
Scholarly communication0.0010.001
Open science0.0010.001
Research integrity0.0000.002
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.133
GPT teacher head0.347
Teacher spread0.214 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it