MétaCan
Menu
Back to cohort

Role of Blockchain and Data Visualisation in Advertisement Lead Purchase Across Social Media

2022· book-chapter· en· W4282567539 on OpenAlexaff
Devesh Bathla, Raina Ahuja, Shraddha Awasthi, K. Dilip Singh

Bibliographic record

VenueAdvances in marketing, customer relationship management, and e-services book series · 2022
Typebook-chapter
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsUniversity of Waterloo
Fundersnot available
KeywordsSocial mediaAdvertisingPopularityBusinessSocial media optimizationPersonalizationDigital marketingMarketingComputer scienceWorld Wide WebPolitical science

Abstract

fetched live from OpenAlex

Social media marketing, which has redefined the traditional 4Ps of marketing into the modern 2Ps, namely pipeline and personalisation, is a modern-day tool to build the brand, increase sales, and multiply the online traffic. This involves bringing out great content on social media profiles, paying attention and engaging followers, results, and managing social media advertisements. With the growing popularity, it can be presumed that social media promotions are one of the fastest and best ways to connect with your target group or as the marketeers call it, prospects. At the same time, blockchain social media can be defined as decentralized platforms that enable the development of applications and smart contracts. From a spend analysis standpoint, these advertisements give a lot of moneymaking freedoms and are an extraordinary method to upgrade your marketing outreach activities, especially the digital channels. This work visualises the spend nature of advertisements and investigates how blockchain technology can help to reshape the social media advertisement market.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.901
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0040.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.001
Scholarly communication0.0000.002
Open science0.0010.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.024
GPT teacher head0.316
Teacher spread0.293 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations5
Published2022
Admission routes1
Has abstractyes

Explore more

Same venueAdvances in marketing, customer relationship management, and e-services book seriesSame topicDigital Marketing and Social MediaFrench-language works237,207