Construction of the Ethical Link in the Discourse on the Packaging of Food Products
Bibliographic record
Abstract
This article looks into the communication implemented in the discourse on the packaging of food products, which raises major ethical problems related both to food hazards, ecological and social crises, as well as to the questioning of the relationship of trust between the consumer, the different actors in the food industry and the communicators. The brand which is at the origin of the offer becomes a guarantor, with the communicator having the role of establishing the trust relationship with the consumer through the mediation of its discourse on the product. Our article proposes to show how semiotics, more particularly the semiotics of practices and J. Fontanille’s theory of the ethical link, allowing us to analyze the ethical link that links the instances of practice involved in the action represented on the packaging. These models highlight the role of the brand in the construction of the ethical relationship with the consumer.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.016 | 0.019 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.010 | 0.056 |
| Scholarly communication | 0.011 | 0.011 |
| Open science | 0.001 | 0.009 |
| Research integrity | 0.005 | 0.005 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".