Parenting online: analyzing information provided by parenting-focused Twitter accounts
Bibliographic record
Abstract
This study investigated the content of parenting information shared on social media by identifying the range and frequency of topics shared by parenting-focused accounts on Twitter. Using the Twitter API, a universe of 675,069 tweets were gathered from 74 of the most-followed parenting-focused accounts, or “hubs,” from January 2016 to June 2018. Using a custom, semi-automated topic modeling approach, we identified the topics – and subtopics within topics – parenting hubs shared with their followers and investigated whether any meaningful differences in topical focus existed between accounts targeting mothers versus fathers. Results indicate that over one third of tweets were about Parenting Behavior and nearly one quarter about Health, with Entertainment, School and Motherhood and Fatherhood generally as less tweeted topics. Mother-focused accounts tweeted more about Health than father-focused accounts, which tweeted more than others about Entertainment. Implications for future parenting and social media research are discussed.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.007 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.004 | 0.004 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.001 | 0.002 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.002 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".