RFM Model and K-Means Clustering Analysis of Transit Traveller Profiles: A Case Study
Bibliographic record
Abstract
Public transportation users increase as the population grows. In Taipei, Taiwan, this tendency is observed by analyzing historical data from the Mass Rapid Transit (MRT) and economy-shared bicycle (known as YouBike) riders. While this trend exists, the Taipei City government promotes green transportation by providing discounts to users who transfer from MRT or bus to YouBike within a particular period. Therefore, this study focuses on analyzing the patterns of users in order to identify possible clusters. Clusters of customers can be considered fundamental and competitive factors for the Ministry of Transportation to encourage the use of green transportation and promote a sustainable environment. Based on big data smart card information, this paper proposes using the RFM and K-means clustering algorithm to analyze and construct mode-switching traveller profiles on MRT and YouBike riders. As a result, three distinct clusters of MRT-YouBike riders have been identified: potential, vulnerable, and loyal. There are also suggestions regarding the most profitable groups, which customers to focus on, and to whom give special offers or promotions to foster loyalty among transit travellers.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.003 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.002 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".