The impact of message appeals through Facebook posts on customers willingness to pay premium: Do environmental concerns and generation matter?
Bibliographic record
Abstract
The purpose of this study is to classify the nexus between message appeal (sensual vs. guilt message) via Facebook posts and customers' willingness to pay a premium price. Moreover, to recognize the environmental concerns as a mediator in the nexus between the message appeal and customers' willingness to pay a premium price. This research gained the needed data collected from the academic and administrative staff of the middle east university in Jordan, the sample consisted of 284 participants who have experience with the restaurant that supports the sustainability initiatives. An experimental research design has been developed with one study. A fictitious restaurant has been used in this study, and a fictitious Facebook page has been created to build the sensual and guilt messages posts to expose the participants to. SPSS ver. 23 software has been utilized regarding the study and to gain the intended goals. The results revealed that the customers have a greater willingness to pay a premium and levels of environmental concerns adoption when they are exposed to the stimuli that express the sensual massage then guilt message, environmental concerns played a mediator role on the relationship, and generation is a moderator.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.011 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.002 | 0.001 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.007 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".