An Examination of Sponsor Outcomes at Different Tiers of IndyCar Sponsorship
Bibliographic record
Abstract
While frequently examined in events and service research, satisfaction has received little examination in the context of sponsorship. Given the shared characteristics of both service and sport-derived products, this study, which was framed by the theory of planned behavior, aimed to examine the influence of event satisfaction, motorsport involvement, and sponsor-event fit on both sponsor image and behavioral intentions for a title sponsor of an IndyCar event. In addition, the study explored the influence of satisfaction and motorsport involvement on sponsor awareness and image for official event sponsors. The results indicated that the measured constructs generally exhibited similar relationships with title and official sponsors and that there was no significant relationship between satisfaction and behavioral intention. Thus, an individual's preconceptions of an event may be more important than their event experiences in developing behavioral intentions. Further implications for future strategy for IndyCar sponsors and event organizers are also discussed.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.013 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.000 | 0.002 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.005 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".