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Record W4293863507 · doi:10.1109/siu55565.2022.9864792

Liking Status Estimation Using EEG Signals and Mode Decomposition Method

2022· article· en· W4293863507 on OpenAlex
Burak Ceylan, Serkan Tüzün, Aydın Akan

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

Venue2022 30th Signal Processing and Communications Applications Conference (SIU) · 2022
Typearticle
Languageen
FieldPsychology
TopicEmotion and Mood Recognition
Canadian institutionsStantec (Canada)
Fundersnot available
KeywordsNeuromarketingComputer scienceElectroencephalographyArtificial intelligenceMode (computer interface)Hilbert–Huang transformEstimationPoint (geometry)SIGNAL (programming language)Computer visionPattern recognition (psychology)Speech recognitionPsychologyHuman–computer interactionMathematicsEngineeringFilter (signal processing)

Abstract

fetched live from OpenAlex

Emotion estimation is a very important and popular research area from human-computer interaction point of view. In this study, a liking estimation method is proposed by using electroencephalogram (EEG) signals for neuromarketing applications. The liking status is estimated by using signal processing and machine learning methods applied to EEG recordings taken while the subjects watched the advertisement videos of two different car brands. After viewing videos, the participants were asked to give ratings from 1 to 5 while they are presented the picture of 7 car sections (front view, console, side view, rear view, stop lamp, logo and front grille) taken from the advertisement video. EEG segments corresponding to these regions were analyzed by Multivariate Empirical Mode Decomposition (MEMD) method. Various features were calculated from the extracted intrinsic mode functions (IMF) and liking status classification was performed. The successful results show that the proposed MEMD-based method may be used in neuromarketing studies.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: none
GenreCandidate signal: Methods · Consensus signal: none
Teacher disagreement score0.945
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0030.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.080
GPT teacher head0.429
Teacher spread0.349 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it