An Effective Approach to Promote Air Traveler Repurchasing Using the Random Forest Algorithm: Predictive Model Design and Utility Evaluation
Bibliographic record
Abstract
How to promote air traveler repurchasing has become an important marketing strategy in airlines. However, because of the growing concern over user privacy, effectively and accurately delivering advertising to promote repurchasing has become more difficult. Here, we propose an effective framework based on machine learning to model the air traveler repurchasing and furthermore employ a field experiment to test the utility of a model framework. Specifically, we collected that this model framework is based on the random forest algorithm and compared with the conclusions of the other four algorithms, K-nearest neighbor, decision tree, support vector machine, and ExtraTree algorithms. The results show that the proposed model framework is better than the prediction results of the other algorithms. In addition, the proposed model framework was verified through a real case of an airline in China. This study will serve as a guide to analyze the repurchase behaviors of an air traveler and help airlines build a loyal air traveler base.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".