“What Happens To My Facebook Profile When I Die?” : Legal Issues Around Transmission Of Digital Assets On Death

This chapter aims to explore some of the major legal issues pertaining to transmission of digital assets on death. “Digital assets” within this chapter are defined widely and not exclusively to include a huge range of intangible information goods associated with the online or digital world: including social network profiles e.g. on Facebook, Twitter, Google + or Linked In; emails, tweets, databases etc; in-game virtual assets (e.g., as bought, found or built in worlds such as Second Life, World of Warcraft, Lineage, etc); digitised text, image, music or sound, such as video, film and e-book files; passwords to various accounts associated with provisions of digital goods and services, either as buyer, user or trader (e.g. to eBay, Amazon, Facebook, YouTube etc); domain names; 2D or 3D personality-related images or icons such as user icons on LiveJournal or avatars in Second Life; and not excluding the myriad types of digital assets emergent as commodities capable of being assigned worth (e.g. “zero day exploits” or bugs in software which antagonists can exploit[1]). In emerging legal discourse, disputes over digital assets on death can be usefully divided as related to either their pure <em>economic</em> value, or what might be called their dignitary, personal or <em>non-economic</em> value. Domain names, for example are an obvious example of an economic asset which may be crucial to the branding and thus the profitability of a business. In a family business, not only who inherits the domain name itself, but also who gets the email notifying of the upcoming need to re-register, may be controversial issues. Similarly many outlet businesses nowadays operate exclusively from eBay and, again, who inherits that account (i.e. the password and login), the money attached to the account, and any connected ongoing auctions will be a serious matter. Virtual assets in game worlds often represent the fruit of thousands of hours of labour (if game playing can be called labour[2]) and there is already a substantial ethical and legal literature around their value, sale and conditions for transferability[3]. Photos, blogs and text (e.g. spontaneous poems) within social network profiles by celebrities – or those who die and later become famous – are likely soon to be of economic value, just as author’s letters and unpublished novels[4]are today. But such assets may also be of what one might call sentimental value. Millions of photos exist on Flickr, Picasa, etc which are of very little value to anyone but the accountholder’s immediate friends and family – but to them they may be priceless. Similarly, access to the emails of a deceased family member may be of desperate importance to the bereaved, and this issue more than any has sparked public and legislative attention to the issue of digital assets, intermediary platforms and death (see below, sec. B, p. 6). Another crucial modern phenomenon is the trend towards “memorialisation” of social network profiles on Facebook and the like[5]; effectively turning them into shrines to the memory of the deceased, where friends leave last messages and other friends gather to read them. In such cases, although money is not (usually) the issue, emotions can run very high and conflicts develop (do the friends or the parents decide if the profile is memorialised? What if the profile tells people something about the deceased the parents would rather suppress e.g. homosexuality, atheism, suicide?) and the first litigation relating to access to, and possession of, social network profiles is also beginning to percolate through[6]. Finally it is worth noting that society in general as well as specific heirs, family and friends has an interest in the legacy of the dead; e.g. authors’ letters (or emails, or blogs) have value to historians, scholars and critics as well as a market value to collectors. The range of stakeholders involved in digital assets cases is thus disparate and by no means limited to those in a contractual relationship with service providers[7]. In all types of cases, the legal issues around access, control, ownership and transmission are complex, and worse still, such answers as there are may vary considerably from legal system to legal system. It is important to note the law does not start here from a blank canvas. To some extent, existing laws will already partially regulate the issues. Almost all legal systems have rules relating to the transmission of property on death, under the name of wills and testaments law, succession, probate etc. Succession law is usually divided into what the law says when a will has been made by the deceased (testacy) and what happens when no will exists (intestacy). The law regulating the procedure to wind up the deceased’s estate – the ingathering and distribution of assets to heirs or legatees – is a separate branch of law again, usually called executry or administration. Unhelpfully, succession laws tend to be very localised - e.g. the substantive laws relating to transmission of assets on death vary wildly even between, say, the various United States, England and Wales, and Scotland, which are at least all three common law jurisdictions (though Scotland has considerable civilian influence). Civilian legal systems (eg as found in the nations of Continental Europe, Latin America, Louisiana, Quebec and Japan) differ even further. These differences matter: in one system, the spouse of the deceased may inherit or have the right to occupy the family home no matter what a will says – in others, the will may reign triumphant. In some systems, step-children may inherit nothing on intestacy, while in others they may be equal to full-blood children. Some attempts have been made to harmonise a few aspects of succession law globally – e.g. as discussed below, the laws on recognition of grants of administration obtained abroad in relation to assets in the local jurisdiction – but very little of the basic substantive law has been globally harmonised. As we shall see later, this means difficult jurisdictional problems are likely to arise in the nature of digital assets , for example, if an English person dies in England but with a profile on Facebook, a company whose HQ is in California but whose servers may be distributed globally. We touch briefly on this issue at section E. The key question is how far digital assets fit well into these existing legal paradigms, complex as they are, and whether new law is needed. Two preliminary issues complicate the matter. First, in general, assets only fall into the estate of a deceased if they are “<em>property</em>”. Property law, like succession law, is a well-established and ancient branch of private law. It has also been annotated by more modern legal conceptions including intellectual property (IP) law, data protection (DP) law, privacy law and information law. Property is most often recognisable as to what transmits on death. It has restrictions. In most systems, not all things we may want, or think we own, are property, although where the line is drawn is one of the most difficult issues in private law. Some items cannot be owned as they belong to all of us: the air and the high seas are usually in this category. More relevantly to digital assets, some items are too evanescent to be property. The hope of a future gain – e.g. an option to buy future stock, held by an employee when they die – may or may not convert into an item in their probate inventory, depending on the legal system and the exact details. The same may apply to a future right to sue on behalf of the deceased if he or she was libelled or wronged or dismissed from employment without cause during their lifetime. In many legal systems, such claims are viewed as personal to the deceased and title to sue in such cases dies with the wronged person and will not transmit to their heirs. Some licences – contractual rights to <em>use, </em>as are commonly “sold” in relation to digital music or intellectual property (IP) in general – are explicitly given only for limited periods of time – which may mean they expire on death (or earlier) and so do not form part of the estate of the deceased. This point is very relevant to inheritance of MP3s downloaded from e.g. iTunes, or e-books downloaded to a Kindle. Finally, some assets are so novel it is simply hard to tell if they can be categorised as property, even if regularly “sold” or valued, and if so, what kind of property. The “zero day exploits” mentioned above may fall into this character, as might be on-line reputations e.g. the “karma” on Slashdot of a commenter, or a trader’s cumulative rating on eBay. We discuss some of these problems below, using emails and MP3s bought from iTunes as illustrative examples. The second key complication is that many important digital assets are controlled, both practically and legally, by <em>intermediaries</em>. This is true in the offline world as well sometimes – e.g. access to a bank account is controlled by the bank when the user dies – but it is much less common than in the online world. Access to Facebook profiles, for example, is entirely controlled by Facebook. A user cannot set up a profile there without entering a contract with Facebook. This contract is usually formed when a user clicks “I accept” or similar, and is therefore deemed to have read and accepted the terms and conditions set by Facebook. (Such agreements – whether known as “end user license agreements” or EULAs (as is common in games and virtual worlds); or terms and conditions (T&amp;C); or Acceptable Use and Privacy Policies are all basically legal contracts.) When the user dies, control of the profile is still effectively with Facebook. They can close or delete or memorialise the profile, according to their own internal rules or norms, while the heirs may not even be able to read it if they are not FB users, or even if they are if they were not “Friends” with the deceased (and how many yo

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