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Record W4296817092 · doi:10.18280/isi.270409

Prediction of Bank Customer Potential Using Creative Marketing Based on Exploratory Data Analysis and Decision Tree Algorithm

2022· article· en· W4296817092 on OpenAlex
Fadhil Muhammad Basysyar, Arif R. Dikananda, Dian Ade Kurnia

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueIngénierie des systèmes d information · 2022
Typearticle
Languageen
FieldSocial Sciences
TopicSMEs Development and Digital Marketing
Canadian institutionsnot available
Fundersnot available
KeywordsMarketingDecision treeMarketing researchComputer scienceDigital marketingMarketing strategyAlgorithmMarketing managementPython (programming language)Process (computing)Machine learningBusiness

Abstract

fetched live from OpenAlex

Today's bank marketing uses traditional methods, using standard and boring ads to target prospects. Of course, this can impact the banking process, reducing the number of potential banking customers. Banks need to think outside the box and apply creative marketing ideas to drive their profitable marketing development and marketing success potential. Most consumers consider banking a daily necessity, and it is best to avoid it. If they can take a creative approach to bank marketing, that idea can change. Especially when bank marketing integrates creative bank marketing ideas such as gamification, automation, chatbots, and rewards to encourage potential customers to use banking services, therefore; this study uses a decision tree algorithm with the best trash old decisions to perform a classification process on kaggle.com's bank marketing dataset. The classification process uses Python 3 to find the accuracy value of the decision tree algorithm calculation using K-Fold and scale data. This survey achieved classification results with 82% accuracy, 84% recognition, and 85% accuracy with recommendations and creative marketing solutions.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.936
Threshold uncertainty score0.834

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.000
Scholarly communication0.0000.003
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.034
GPT teacher head0.267
Teacher spread0.233 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it