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2022· book-chapter· en· W4312430679 on OpenAlexaff
Michael W. Lever, Statia Elliot

Bibliographic record

VenueAdvances in hospitality, tourism and the services industry (AHTSI) book series · 2022
Typebook-chapter
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsUniversity of Guelph
Fundersnot available
KeywordsVerisimilitudeNarrativeStorytellingPsychologyPlot (graphics)Customer engagementRepresentation (politics)Social mediaCognitionComputer scienceAestheticsArtLiteratureWorld Wide WebMathematicsPolitical science

Abstract

fetched live from OpenAlex

User-generated videos (UGVs) are stories, and stories reflect how we experience the world. This chapter explores the story-like nature of UGVs by applying narrative analysis to deconstruct a tourism destination's Instagram Reels, revealing their influence on user engagement. Posted comments for each of 20 Reels are coded based on their representation of cognitive, affective, and behavioral dimensions of engagement as they relate to the story elements of plot, character, and verisimilitude. Results indicate that the most engaging Reels feature all story elements, unique locations, and personalized stories. These fulsome video stories are most likely to provoke cognitive engagement, whereas UGVs with fewer elements provoke emotional engagement. This study uniquely connects destination engagement and narrative elements in user-generated storytelling videos to guide destination social media marketing effectiveness.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies, Research integrity, Insufficient payload (model declined to judge)
Consensus categoriesScience and technology studies
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.803
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.000
Science and technology studies0.0020.003
Scholarly communication0.0000.005
Open science0.0010.001
Research integrity0.0010.003
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.008
GPT teacher head0.256
Teacher spread0.248 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designTheoretical or conceptual
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations3
Published2022
Admission routes1
Has abstractyes

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