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Record W4323315086 · doi:10.1002/jcpy.1346

Style, content, and the success of ideas

2023· article· en· W4323315086 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Consumer Psychology · 2023
Typearticle
Languageen
FieldComputer Science
TopicAdvanced Text Analysis Techniques
Canadian institutionsYork University
Fundersnot available
KeywordsStyle (visual arts)Function (biology)Perspective (graphical)Context (archaeology)PsychologyContent (measure theory)Class (philosophy)Value (mathematics)Variance (accounting)Natural (archaeology)Writing styleSocial psychologyCognitive psychologyLinguisticsComputer scienceArtificial intelligence

Abstract

fetched live from OpenAlex

Abstract From marketers and consumers to leaders and health officials, everyone wants to increase their communications' impact. But why are some communications more impactful? While some argue that content drives success, we suggest that style, or the way ideas are presented, plays an important role. To test style's importance, we examine it in a context where content should be paramount: academic research. While scientists often see writing as a disinterested way to communicate unobstructed truth, a multi‐method investigation indicates that writing style shapes impact. To separate content from style, we focus on a unique class of words linked to style (i.e., function words such as “and,” “the,” and “on”) that are devoid of content. Natural language processing of almost 30,000 articles from a range of disciplines finds that function words explain 4–11% of overall variance explained and 11–27% of language content's impact on citations. Additional analyses examine particular style features that may shape success, and why, highlighting the role of writing simplicity, personal voice, and temporal perspective. Experiments further indicate the causal impact of style. The results suggest ways to boost communication's impact and highlight the value of natural language processing for understanding the success of ideas.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.590
Threshold uncertainty score0.193

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.041
GPT teacher head0.362
Teacher spread0.321 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it