The dynamics and mechanics of media framing within Moroccan music and film festivals
Bibliographic record
Abstract
This article examines the mediatization of culture in Moroccan urban society. Drawing on two illustrative examples, namely MFRW (Mawazine Festival Rhythms of the World) and MIFF (Marrakech International film Festival), the article attempts to understand the dynamics and mechanics of media framing in affecting positively and/or negatively music and film festivals in Morocco. While it tries to determine how the interplay between media and art has become integrated into the very fabric of Moroccan social and cultural life, the current study also investigates how the two festivals were framed differently. The results show that being active on the largest media scale can not only help sustain the festival landmark, it can also undermine it. The purpose of this study is to investigate the role played by various media including social media, online newspapers, festival official websites, and cartoons in order to enhance digital festival engagement and to provide event planners with the most important information in the marketing and commercialization of Moroccan arts festivals.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.005 | 0.004 |
| Scholarly communication | 0.006 | 0.002 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.004 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".